Through artificial intelligence, Amazon seeks to strengthen its AWS services.
Amazon has announced a new platform called Bedrock as it attempts to make inroads into the generative artificial intelligence market, which already has the presence of companies such as Google, Microsoft and Meta.
However, unlike its competitors, Amazon is not looking to develop its own language model, but is focused on offering a solution based on Amazon Web Services (AWS) that offers language models developed by third parties. With Bedrock, Amazon is looking to leverage interest in AI to sell its cloud services.
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